Analysis: AAPL

For the many "Apple heads" out there, Apple (AAPL) did not disappoint during the annual Worldwide Developers Conference (WWDC).

Apple, an Action Alerts PLUS holding, unveiled its much-talked about new hardware: The Vision Pro (VP). This device features exterior cameras allowing the user to interact with digital content in mixed reality. You can control it with hands, eyes and voice, said CEO Tim Cook. The Vision Pro is the first new major product line since 2014. It appears to do many things the iPhone does, too: messaging, FaceTime, browsing the web. It can even become a Mac monitor. Apple stock was up strong early in Monday's session but cooled off some as is the normal response during these conferences.

There was more at the conference than just the new VP. AAPL also showcased a new 15-inch MacBook Air, also the Mac Studio and Mac Pro with M2 Max and M2 Ultra chips. In addition, FaceTime for Apple TV has been a desired feature, and plenty of new software upgrades for the Apple Watch, iPhone and iPad. It's highly likely there will be more product upgrades or introductions later in 2023, but the company was not hinting at that just yet. An Important update to its Mac software will be in macOS Sonoma, with plenty of gaming functionality. Safari, which is Apple's browser is getting some under-the-hood improvements and enhanced private browsing functionality.

At the time of publication, AAP was long AAPL.